City Lodge Bedtime Stories

City Lodge Hotel Group

Bedtime Stories for Business People is a playful playlist of misguided meditations, inspired by the world of relaxation. meditation and calmness Apps. The campaign was hosted on a microsite and lovingly designed to send our guests off to dreamland with a smile. We identified eight kinds of business traveller and wrote a bedtime story for each of them. In-room collateral featuring a QR Code prompted people to access the microsite. Social Media platforms were used to amplify the campaign amongst our core audience of business professionals.

CHALLENGE

Business travel is not fun. According to Forbes, business travellers can lose up to 6.9 hours of sleep during a trip due to stress. Which is a problem for City Lodge Hotels, because most of our guests are business travellers. It means we have a lot of stressed-out, sleepless guests.

So, how can we make their stay a little easier?

INSIGHT

Instead of the same old wake-up call that every hotel offers, why don’t we put our guests to bed properly in the first place?

IDEA & EXECUTION

Bedtime Stories for Business People is a playful playlist of misguided meditations, inspired by the world of relaxation. meditation and calmness Apps.

The campaign was hosted on a microsite and lovingly designed to send our guests off to dreamland with a smile.

We identified eight kinds of business traveller and wrote a bedtime story for each of them.

In-room collateral featuring a QR Code prompted people to access the microsite.

Social Media platforms were used to amplify the campaign amongst our core audience of business professionals.