Sydney leads creative innovation at TBWA\Hunt\Lascaris, where she helps the agency stay future-focused without losing its edge. With a background in design and strategy, she shapes new ways of working that keep ideas sharp, teams collaborative, and creativity fit for what’s next. Her role blends experimentation with impact, embedding a culture of learning, tech fluency, and craft across disciplines.
Creative Innovation Lead
Sydney Rheeder
At the helm
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Karabo Delaney
Chief Executive Officer
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Carl Willoughby
Chief Creative Officer
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Carol Soames
Group Operations Director
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Tshepi Maesela
Financial Director
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Mike Di Terlizzi
Business Director
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Debbie Laing
Business Director
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Kaylynn Smith
Business Director
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Natalie Anderson
Business Unit Director
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Keith Manning
Executive Creative Director
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Olivia Matterson
Data and Digital Strategy Lead
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George Low
Executive Creative Director
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Reshmi Bhala
Business Unit Director
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Kevin Radebe
Creative Director
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Sydney Rheeder
Creative Innovation Lead
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Shane Forbes
Executive Creative Director
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Michelle Steenkamp
Head of Social
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Vinay Chibba
Creative Director
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Nwabisa Tolom
Creative Director
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Sandra Gomes
Head of TV Production
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Steph van Niekerk
Executive Creative Director
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Kim Hunt
Head of Radio/Content Digital Production
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Cretienne Uys
Business Unit Director
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Kami Moodley
Business Unit Director
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John Hunt
Co-Founder