Kaylynn Smith is a dynamic marketing and communications leader with over 17 years of experience shaping brands across PR, digital marketing, and advertising. She’s built her career across top agencies in Cape Town and Johannesburg, driving strategy and creative excellence for some of South Africa’s most loved and respected brands.

With a background that spans both corporate and consumer sectors, Kaylynn brings a true 360° view of marketing: from strategic insight and digital performance to thought leadership and brand storytelling. She thrives on connecting strategy to creative impact and building high-performing teams that deliver measurable results.

In 2022, she led the launch of the first performance marketing agency dedicated to Mercedes-Benz (Team x), growing a multidisciplinary team of 20, delivering on ambitious business goals. Her client portfolio includes McDonalds, MTN, KFC, Tiger Brands, Durex, Glencore, Momentum, Unilever, Liberty, Investec, and leading radio brands like 94.5 KFM, Cape Talk and Heart 104.9FM to name a few.

Kaylynn has led award-winning work such as the Durex RED collaboration with Naomi Campbell and Chris Martin, KFC Add Hope, and Unilever’s Beauty at Home campaign.

She holds a BTech in Public Relations from the Cape Peninsula University of Technology and a National Certificate in Digital Marketing from Red & Yellow; and in 2023 completed the Executive Development Programme with Wits Business School.