Made with your playlist
South Africa, one of the world’s most culturally diverse countries. With 35 languages and 12 official languages, we have a lot of tastes, especially when it comes to music. How do you choose the perfect music track for the new Nissan Navara? By choosing all of them. We created a series of high-performance sequences, then used different edit techniques designed to work with specific beats per minute, covering basically every musical genre in existence with just four edits. Partnering with Spotify enabled us to choose every one of their 70-million+ songs. With their streaming intelligence and marketing tools, we scanned users’ most loved songs and matched them to the BPM and visual pace of the correct edit in real-time. Nissan was able to create highly personalised engaging experiences for our audience.
Nissan Shwii
