City Lodge Here’s a good idea
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City Lodge Bedtime Stories
Bedtime Stories for Business People is a playful playlist of misguided meditations, inspired by the world of relaxation. meditation and calmness Apps.
The campaign was hosted on a microsite and lovingly designed to send our guests off to dreamland with a smile.
We identified eight kinds of business traveller and wrote a bedtime story for each of them.
In-room collateral featuring a QR Code prompted people to access the microsite.
Social Media platforms were used to amplify the campaign amongst our core audience of business professionals.